dedicated teams for your website development and digital services company โ including Web Development, SEO, Digital Marketing, and AdWords (PPC) โ to build a strong, efficient operation ๐
๐งฑ 1. Website Development Team
Goal: Design, develop, and maintain responsive, fast, and secure websites.
Key Roles:
- Project Manager โ Oversees project timelines, client communication, and team coordination.
- UI/UX Designer โ Creates wireframes, mockups, and user-friendly interfaces.
- Frontend Developer โ Builds the client-side (HTML, CSS, JavaScript, React/Vue).
- Backend Developer โ Handles server-side logic (Node.js, PHP, Python, etc.).
- Full Stack Developer โ Works across both frontend and backend if needed.
- QA Tester โ Tests site performance, bugs, and responsiveness.
- DevOps Engineer (optional) โ Manages deployment, hosting, and version control.
๐ 2. SEO (Search Engine Optimization) Team
Goal: Improve website ranking and organic traffic.
Key Roles:
- SEO Manager โ Plans and monitors SEO strategy.
- On-Page SEO Specialist โ Optimizes site structure, content, and keywords.
- Off-Page SEO Specialist โ Builds backlinks and domain authority.
- Technical SEO Expert โ Improves site speed, schema, and crawlability.
- Content Writer / Copywriter โ Writes SEO-optimized blogs and web pages.
- SEO Analyst โ Tracks analytics, rankings, and reporting.
๐ฃ 3. Digital Marketing Team
Goal: Build brand awareness and engagement through multiple online channels.
Key Roles:
- Digital Marketing Manager โ Leads all digital marketing efforts.
- Social Media Manager โ Manages brand pages and content calendars.
- Content Creator โ Designs visuals, videos, and posts.
- Email Marketing Specialist โ Runs campaigns and automations.
- Influencer/Community Manager โ Handles brand collaborations and engagement.
- Analytics Expert โ Monitors campaign performance and insights.
๐ฐ 4. AdWords / PPC (Pay-Per-Click) Team
Goal: Generate leads and sales through paid campaigns.
Key Roles:
- PPC Manager โ Oversees Google Ads, Bing Ads, etc.
- Ad Copywriter โ Creates persuasive ad text.
- Campaign Specialist โ Sets up and optimizes campaigns.
- Conversion Rate Optimization (CRO) Expert โ Improves landing pages.
- Data Analyst โ Tracks ROI, A/B tests, and budget usage.
โ๏ธ Collaboration Between Teams
All teams should work together:
- Web Dev + SEO: SEO-friendly site structure.
- SEO + Content + Marketing: Keyword-based content strategy.
- PPC + Marketing: Align campaigns with audience targeting.
- Analytics Across All: Unified reporting dashboard (Google Analytics, Data Studio, etc.).